6-2 Controlling for Success

Generally a recession means a time when the economy slows down and for most companies this also means a time of struggle, as it is a time when most people try and cut there spending of discretionary income substantially. Very few companies are able to come out of the recession ahead, Tim Horton’s is a company that was able to come out ahead in the recession, Tim Horton’s was able to grow there overall market share and annual revenues. We can say that Tim Horton’s came out a real winner from the recession. 

Tim Horton’s has a huge following and many loyal customers, it seems as if you are never able to go to a Tim Horton’s and have it not be busy. The recession didn’t seem to hurt Tim Horton’s overall profit. I don’t think many people saw it as much of a cost to them; Tim Horton’s has a very low price point, realistically who second-guesses spending $1.50 on a coffee. Many people continued to use their services through out the recession and Tim Horton’s decided to take full advantage of this. Tim Horton’s continued to expand despite the hard times.  Over the past 5 years their profit went from $1.8 billion in 2006 up to $2.5 billion in 2010. They also made partnerships during the recession with other busy companies such as Wal-Mart.

Many companies wish they were in the same situation as Tim Horton’s is after the recession. Overall Tim Horton’s was able to remain very successful in tough economic times, if people are willing to use their services in tough times I’m sure they will only continue to grow as our economy gets better. 

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